
LANGUAGE: Italian
DURATION: to be defined
TICKET: €13 full price, €11 reduced
ITALIAN PREMIERE
The three performers on stage attempt to denounce consumer society, but realize they are part of it as well. They come to understand how the desire to buy, appear, and consume influences not only thoughts, but also everyday behaviors and relationships.
With an ironic and provocative tone, the performance shows how consumption has become a kind of modern religion, capable of transforming identities, values, and even ideals into products or brands to be sold. A religion of which we are all apostles.
The audience is presented with a portrait of the present in which everything tends toward uniformity: communication, art, and creativity risk losing originality and becoming “like everything else.”
A critical-ironical manifesto on consumption as a key to understanding contemporary society and as a guiding thread connecting every political and social aspect of our time.
IN SHORT
A comic performance that treats consumer society as a modern religion to which we are all devoted. Consumption becomes a lens through which to read identities, social dynamics, and contemporary relationships.
Concept Rebecca Buiaforte
Dramaturgy and direction Antonio “Tony” Baladam
With Sofia Longhini, Giacomo Tamburini, Antonio “Tony” Baladam
Lighting Luca Serra
Production La Piccionaia
Image Jani Leinonen, McJesus
Baladam B-Side is a collective founded in Bologna in 2021 by director and linguist Antonio Baladam and poet and semiologist Rebecca Buiaforte. It works in contemporary theatre, performance, youth theatre, and theatre education. The group brings together disciplines such as linguistics, semiotics, and sociology, creating original and experimental performances. Their work focuses on language, identity, culture, and the relationship with contemporary capitalism, approached with irony and critical spirit.
Among their productions: Surrealism Capitalist, Spelling Wachowski, California Under Routine, Pigiama Party, KAFKA DEAD, MAELSTRØM, and Spritz.
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